∆DEEN is a New York City based brand created by 22 year-old, Mexican/Dutch/Jew, lower east side native Rembrandt Duran. Remy is striving toward his vision of building ADEEN into a lifestyle brand using individuality, originality, and innate sense of style. His goal is to bring “fun” back into the world of fashion.
The ADEEN collection began as a series of plush pins. The idea came from Remy’s childhood collection of Beanie Babies and the dream of one day having his own “army” of plushies. The characters of Assman, Cloud and Tree are something Remy created back in 3rd grade. He had wanted to be a cartoonist but later decided that style and fashion were his real passions. The line has evolved over time with the success of the acrylic adorned caps first introduced with the ADN capsule collection.
Each subsequent series of hats has expanded on the one before, with each hat having a personal meaning. Every piece in the ADEEN collection tells a story and cumulatively the brand tells the story of Remy. From the music and movies he loves, to the special people in his life.
2014 brings bright colors, more hats and ADEEN’s second full RTW garment collection. ADEEN Vol. 3 is a collection with inspiration taken from a mix of movies, anime and manga with bright imagery, striking outlines and warrior style silhouettes.
ADEEN hats can be seen on some notable people in the sports, fashion and entertainment industries. People such as actress Anne Hathaway, New York Knick J.R. Smith, fashion models Sessilee Lopez, Selita Ebanks, Andrej Pejic and Robin Lawley. K Pop artists G Dragon, Nicole from Kara and Hyuna and Taiwanese entertainer Van Ness and varied musical artists such as Red Café, Cassie, Zebra Katz, Major Lazer, B.O.B., Kreayshawn, Future, Azealia Banks, Missy Elliott, Ciara and Will.i.am. ADEEN pieces have been used many music videos, advertising campaigns and in editorials for international fashion publications such as Vogue Taiwan, Cosmopolitan, Nylon, Status, WAD, VICE, iD and many others.
Always looking for something new and out of the norm, Remy wants to do collaborations with artists in other mediums. Remy’s ambition is to turn ADEEN into a lifestyle brand. A classic brand with a modern look and feel.
Bringing you that Saturday morning cartoon feel!