About Us

∆DEEN is a New York City based brand created by lower east side native Rembrandt Duran. His goal for ADEEN is to bring a fun & exciting energy back into the world of fashion and style. To bring a refreshing, personal and honest essence to his designs, born out of his 23 years of unique experiences growing up in the heart of NYC. Through each collection, Rembrandt hopes to give you the weird, the cool, the queer, the street, the good, the bad, the beautiful and the ugly.

Originally wanting to be a cartoonist and character designer, Rembrandt discovered that style and fashion was his true calling. The ADEEN brand began as a series of accessories. The ideas came from Rembrandt’s childhood collection of action figures, plush toys, video games and comic books and the dream of one day having his own animated cartoon series.

The line has evolved over time with the success of the acrylic adorned caps first introduced back at the start of 2011. Each subsequent series of hats has expanded on the one before, with each hat having been inspired by something from pop culture that has touched Rembrandt. Every piece in the ADEEN collection tells a story and collectively, the brand tells the story of Rembrandt. From the music and movies he loves, to the special people in his life. Often imitated but never duplicated, ADEEN's headwear is made to order using only high quality materials and original designs.

The RTW collections are also inspired by music artists, movies and anime characters and reflect what Remy wants to wear himself, rather than what is "on trend".

The ADEEN brand can be seen on some notable people in the sports, fashion and entertainment industries. People such as actresses Anne Hathaway, Li Bingbing, New York Knick J.R. Smith, fashion models Sessilee Lopez, Selita Ebanks, Andreja Pejic and Robin Lawley. K Pop artists G Dragon, Nicole from Kara and Hyuna and Taiwanese entertainer Van Ness and varied musical artists such as Red Café, Cassie, Zebra Katz, Major Lazer, B.O.B., Kreayshawn, Future, Azealia Banks, Missy Elliott, Ciara and Will.i.am.


Creating the Heritage of the future.





ADEEN designer/creative director Rembrandt Duran







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